Spider Food (1) :: Thinking outside of the web box.

Spider Food (1) :: Thinking outside of the web box.: "

Spider Food (1) :: Thinking outside of the web box.

This article is the first in a series of Spider Food / Search Engine Optimization / SEO articles. Your website should promote your business and your business should promote your website.

Before we get started with Search Engine Optimization, and learning to feed the Spiders, let's take a much broader look at your business and website promotion. Any truly effective website promotion campaign will also include several offline website promotion strategies. Getting your website online is not enough; having a page one ranking in Google, Yahoo and MSN is really fantastic but it is not enough either; you need to promote your website, both online and offline. Think of your website as a new and valuable dimension to your existing business, think of your website as part of your business and not as a separate cost or, hopefully, profit center. Create your marketing campaigns with your website as an integral part of them.

Your website should be an integral part, not only of your marketing, but also of your business. In fact, instead of being a drain on your precious resources, did you know that your website can actually help you to manage your day-to-day business operations more effectively? Strategic database design can and will help you to manage your day"