Tuesday, November 15, 2005

Spider Food (2) :: Don't put all of your eggs in one web basket

Spider Food (2) :: Don't put all of your eggs in one web basket: "

Spider Food (2) :: Don’t put all of your eggs in one web basket.

This article is the second in a series of Spider Food / Search Engine Optimization / SEO articles. Your website should promote your business and your business should promote your website.

Have you heard the story of what Wal-Mart did to Rubbermaid? It is a very good illustration of why you should not put all of your eggs in one web basket. A few years ago, when Rubbermaid needed to raise prices because the cost of a a key raw material had gone up, Wal-Mart refused. Wal-Mart had the attitude that “You might be Rubbermaid, and you might have a great name, but you’re not going to tell us what to do, we’re not going to take your price increase, and we really don’t care what it does to you. Since then, Rubbermaid has shut down many of its US facilities, and laid off more than 10,000 workers, there could be more than twice as many more laid off over the next few years as Rubbermaid is forced to move much of its production overseas in order to remain viable while satisfying Wal-Mart’s hunger for low prices.

I know that you want to jump right to all of the magic tricks that will put your website on the first page of Google, Yahoo and MSN; we will g"

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